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Public Relations

Hi Fellow Toastmasters!

I’d like to introduce you to the District 18 Public Relations Committee and what we’re all about!

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their public under the direction of the District Director. While the fundamentals of communications haven’t changed, the landscape in which we’re building and implementing them is ever-changing: more channels, more data, and more complex member journeys (like the new Pathways!). And that means we will continuously assess, analyze and adjust our publicity plan.

The District Public Relations Manager [DPRM] promotes positive awareness by establishing and maintaining lines of communication between the district and its members. Additionally, increasing public awareness of Toastmasters through effective publicity including managing district social media channels. Responsibility for proactive local news media, developing press relations, pitches and interviews is also part of promoting the district’s communication and leadership development message for inclusion in favorable brand coverage – in consultation with the district director, serve as media representative for the district.

As guardian of the district’s image and reputation, the DPRMs focus is also to:

  1. Promote district conferences, leadership training opportunities within the district and district events.
  2. Prepare a public relations program designed to achieve public and media relations goals.
  3. Train club Vice Presidents of Public Relations.
  4. Produce creative videos and multi-media to develop informative publicity.

Please read the District Newsletters, they’re chock full of information and news you can use! Also join the conversation in our Facebook Group Page, follow our Twitter feedand subscribe to the D18 YouTube Channel.

And if you want to write an article, submit Club news or photos or volunteer to be on the PR committee, please email me! Looking forward to connecting with you!

Cheers,

Michele Chynoweth
District 18 Public Relations Manager
[email protected]